5 Landing Page Mistakes That Are Killing Your Conversions

The Hidden Conversion Killers

We've analyzed over 1,000 landing pages using our AI user testing tool, and patterns emerge quickly. Here are the 5 most common mistakes we see:

1. Pricing Hidden Below the Fold (47% of pages)

**The Problem:** Users land on your page, get interested, but can't find pricing without scrolling. 47% leave before they find it.

**The Fix:** Either show pricing on the hero section, or add a clear "See Pricing" button that anchors down.

2. No Social Proof (38% of pages)

**The Problem:** Visitors don't trust you. No testimonials, no logos, no case studies. They bounce.

**The Fix:** Even if you're new, add:

3. Unclear Value Proposition (23% of pages)

**The Problem:** Your headline is clever but doesn't explain what you do or why anyone should care.

**The Fix:** Use the formula: "[What you do] for [who] so they can [benefit]"

4. Too Much Technical Jargon (19% of pages)

**The Problem:** You're speaking to developers but selling to decision-makers. Or vice versa.

**The Fix:** Write for your buyer, not your user. If non-technical people sign the check, dumb it down.

5. Weak CTA (15% of pages)

**The Problem:** "Get Started" doesn't tell me what happens next. Is it free? Do I need a credit card?

**The Fix:** Be specific: "Start Free Trial" or "Get Report in 5 Minutes" or "See Demo"

Want to Find Your Page's Issues?

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