Why AI instead of real users?

Real user testing costs $500+ and takes weeks. Our AI personas catch the same common issues: hidden pricing, missing trust signals, confusing CTAs. For most landing pages, AI finds these in 5 minutes for $9.90.

Why not just ask ChatGPT?

ChatGPT gives you ONE perspective. 100users gives you 100 DIFFERENT perspectives: the skeptical developer, the busy founder, the price-conscious freelancer. Same page, 100 different ways to miss the problems.

Are these real users?

No — they're AI personas that simulate different user types: the skeptical developer, the busy founder, the price-conscious freelancer. Each reviews your page from their unique perspective.

How accurate is the feedback?

Our AI excels at catching common UX issues that kill conversions: unclear value props, pricing visibility, trust signals, CTA placement. For most landing pages, AI gives you 80% of the insights at 1% of the cost.

How long does it take?

Most reports are ready in under 5 minutes. We scrape your page, run it through 100 AI personas, and generate a comprehensive report with scores, issues, and actionable suggestions.

What if I'm not satisfied?

Full refund within 30 days, no questions asked. Just email gavin@100users.io and we'll process your refund immediately.

The Perfect Hero Section Formula (With Examples)

The 5-Second Test

Users decide whether to stay or leave in about 5 seconds. Your hero section needs to answer:

1. What is this?

2. Who is it for?

3. Why should I care?

The Formula

**Headline:** [Outcome] for [Audience]

**Subheadline:** [How it works] in [timeframe/simplicity]

**CTA:** [Action] + [Benefit]

Examples from Top Companies

Vercel

**Headline:** "Develop. Preview. Ship."

**Why it works:** Action-oriented, shows the process

Linear

**Headline:** "Linear is a better way to build products"

**Why it works:** Direct comparison, implies existing tools suck

Stripe

**Headline:** "Financial infrastructure for the internet"

**Why it works:** Positions as foundational, not a feature

Common Mistakes

1. **Too clever:** "Synergize your workflow paradigm" — What?

2. **Too vague:** "The future of work" — What do you actually do?

3. **Too long:** If your headline needs 20 words, it's not a headline

The Headline Test

Show your headline to someone for 5 seconds. Ask:

"What does this product do?"

"Who is it for?"

If they can't answer, rewrite it.

The Perfect Hero Section Formula (With Examples)

The 5-Second Test

The Formula

Examples from Top Companies

Vercel

Linear

Stripe

Common Mistakes

The Headline Test

Find Your Landing Page Issues

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