Blog/Guide

Social Proof 101: How to Build Trust on Your Landing Page

2024-12-01·6 min read·By GavinSolo

You Don't Need 1,000 Customers to Build Trust


Starting from zero? Here's how to build credibility anyway.


8 Social Proof Strategies (Ranked by Effectiveness)


1. Customer Testimonials (Best)

Even 3 good testimonials beat having none. Ask your first users for quotes.


**Pro tip:** Video testimonials convert 2x better than text.


2. Logo Wall

"Trusted by teams at..." works even with 5 logos. Start with your earliest customers.


3. Usage Statistics

"2,847 pages analyzed" sounds impressive. Be honest, but find metrics that work.


4. Media Mentions

Got featured anywhere? Even a small blog counts. "As seen on..." builds legitimacy.


5. Twitter/X Proof

Embed positive tweets. Real-time social proof feels authentic.


6. Case Studies

One detailed case study > ten generic testimonials. Show specific results.


7. Trust Badges

SSL, payment providers, security certifications. These reduce purchase anxiety.


8. Founder Story

No customers yet? Tell your story. "Built by a developer who..." creates connection.


The Minimum Viable Social Proof Stack


If you have nothing else, do these three:


1. Add your founder photo + Twitter link (personal credibility)

2. Show one specific metric (even "100+ beta testers")

3. Add a money-back guarantee badge


That's enough to start. Upgrade as you grow.


Find Your Landing Page Issues

Run your page through 100 AI users and get actionable feedback in 5 minutes.

Test My Landing Page — $9.90