Social Proof 101: How to Build Trust on Your Landing Page
You Don't Need 1,000 Customers to Build Trust
Starting from zero? Here's how to build credibility anyway.
8 Social Proof Strategies (Ranked by Effectiveness)
1. Customer Testimonials (Best)
Even 3 good testimonials beat having none. Ask your first users for quotes.
**Pro tip:** Video testimonials convert 2x better than text.
2. Logo Wall
"Trusted by teams at..." works even with 5 logos. Start with your earliest customers.
3. Usage Statistics
"2,847 pages analyzed" sounds impressive. Be honest, but find metrics that work.
4. Media Mentions
Got featured anywhere? Even a small blog counts. "As seen on..." builds legitimacy.
5. Twitter/X Proof
Embed positive tweets. Real-time social proof feels authentic.
6. Case Studies
One detailed case study > ten generic testimonials. Show specific results.
7. Trust Badges
SSL, payment providers, security certifications. These reduce purchase anxiety.
8. Founder Story
No customers yet? Tell your story. "Built by a developer who..." creates connection.
The Minimum Viable Social Proof Stack
If you have nothing else, do these three:
1. Add your founder photo + Twitter link (personal credibility)
2. Show one specific metric (even "100+ beta testers")
3. Add a money-back guarantee badge
That's enough to start. Upgrade as you grow.
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